Education
University of Pennsylvania, 2016-2018
MS of Integrated Product Design
Hamilton College, 2009-2013
BA of Art
Work Experience
CardConnect, 2018-present
Product Strategy Manager
Penn Medicine Center for Health Care Innovation, Summer 2017
Service Design Intern
PL Capital, LLC, 2013-2016
Research Associate
Coil + Drift, 2014
Operations Intern
Recent Projects
Healthcare Innovation Challenge, 2017-2018
Director
• Led 3-week design challenge for 55 graduate students. Framed problem into prompt in collaboration with client, the University of Pennsylvania Health System.
• Facilitated design thinking workshops by consultancy Frog Design.
Read more about the challenge here.
Usability Study for Medical Device, 2017
Contractor
• Quantitative analysis of user feedback surveys to support usability study for medical device startup.
• Led to successful pre-market FDA approval.
Wharton Innovation and Design Challenge, 2017
Design Researcher
• In Partnership with the TSA, Philadelphia International Airport, and consulting firm Arc Aspicio, our interdisciplinary team researched and pitched an idea to increase speed and safety through the airport security line.
Philadelphia Museum of Art, 2016
Exhibition
• Toy design selected for exhibition through the Collab Student Design Competition.
Skills
Data Analytics, Human-Centered Design, User Research, Need-Finding, Wireframing, Iterative Prototyping, Usability Testing, Unmoderated Studies
Software
Jira, Confluence, Sketch, Balsamiq, UserTesting, SQL, Tableau, Arduino
Contact
lashley.dm@gmail.com
Philadelphia, PA
I am also an exhibited sculptor. You can view my artistic work at daniellelashley.carbonmade.com.